Double Hi logo with the name written in large light-colored letters and a small orange dot above the letter 'i'.

is a creative force combining brand strategy, creative direction, and the art of storytelling to increase brand value.

the power of two

Fractional CMOs provide only one point of view. Most agencies come with unnecessary layers and inflated overhead. Double Hi offers something different. You work directly with two proven brand experts who’ve led marketing, sales, and creative teams for some of the world’s most respected companies and agencies.

We’ve been in your shoes and lived the complexity you're navigating. We understand how all the pieces fit together, where things tend to break down, and the essentials you must get right to achieve success. We run point on strategy and creative execution, leveraging our trusted network for seamless collaboration and scale.

Samantha Sussman

HEAD OF CREATIVE

After leading multidisciplinary teams for brands like Hendrick’s Gin and Planned Parenthood, Samantha built Double Hi as a smarter, more responsive alternative to the traditional freelance and agency models.

An IDEO-certified design thinking practitioner, Sam applies a systems-level approach to problem-solving and collaboration. She specializes in guiding organizations through critical inflection points by aligning teams around a shared creative vision and designing evocative brands that serve as the foundation for continuous growth.

Known for her clear communication, impeccable taste, and ability to drive stalled projects forward, clients trust Samantha to organize marketing chaos and translate big ideas into focused creative that delivers results.

Daniel Reizes

HEAD OF STRATEGY

Daniel brings a strategic lens to brand, content, and experiential work, with a track record of driving audience growth and revenue across B2B and B2C, from start-ups to Fortune 100 companies. His background spans agency and in-house roles, giving him a pragmatic understanding of how strategy translates into execution.

He gravitates toward challenger brands and complex problems where positioning, narrative, and emerging technology intersect. Known for his ability to turn new tools and ideas into thoughtful brand experiences, Daniel focuses on building strategies that create clarity, momentum, and lasting connection between people and the brands they choose.

what we stand (and dance) for

  • We believe in working hard, communicating directly, and always being responsive to client needs. We also know the importance of remaining calm and maintaining a positive attitude.

  • In our experience, great work is the result of asking lots of questions, experimenting with intention, and staying open to happy accidents. From penicillin to potato chips, the magic of this process has proven itself again and again.

  • We pride ourselves on delivering value and being easy to work with. In a marketing world that often overcomplicates what should be simple, we focus on clarity and transparency—building right-sized solutions you can run independently, while remaining available when ongoing support makes sense.

  • We build brands with staying power and choose our collaborations carefully because we believe business is personal. We fit best with founder-led organizations and mission-driven brands. We only work on a limited number of engagements to maintain the high standards we’re known for.

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