Double Hi logo with the name written in large light-colored letters and a small orange dot above the letter 'i'.

is a creative force with a knack for making sense of ambitious ideas and figuring out what comes next.

the power of two

We come from different disciplines and our brains work wildly differently. Our experience spans experiential, technology, nonprofits, healthcare, spirits, and traditional agencies, so we rarely see a problem—or its solution—the same way. There’s a lot of questioning, challenging, and yes, debating before an idea ever reaches you. We push each other to look again, consider another angle, and make a stronger case for why something is right.

What we share is a deep creative instinct and the experience of building and running creative ventures of our own. We know what it’s like to have an idea, believe in its potential, and then face the much harder task of figuring out how to make it work in the real world. That combination—different perspectives, shared creative standards, and an understanding of what it takes to execute—is at the heart of how we work together and with our clients.

Samantha Sussman

HEAD OF CREATIVE

After leading multidisciplinary teams for brands like Hendrick’s Gin and Planned Parenthood, Samantha realized her favorite part of every role was the learning curve. She loved diving into a new industry, understanding a new challenge, and finding creative ways to drive success. She built Double Hi to follow that curiosity, working across industries and disciplines to solve new problems and help ambitious ideas move forward.

An IDEO-certified design thinking practitioner, Sam applies a systems-level approach to problem-solving and collaboration. She specializes in guiding organizations through critical inflection points by aligning teams around a shared creative vision and designing evocative brands that serve as the foundation for continuous growth.

Known for her clear communication, impeccable taste, and ability to drive projects forward, clients trust Samantha to translate big ideas into focused creative that delivers results.

Daniel Reizes

HEAD OF STRATEGY

Daniel brings a strategic lens to brand, content, and experiential work, with a track record of driving audience growth and revenue across B2B and B2C, from start-ups to Fortune 100 companies. His background spans agency and in-house roles, giving him a pragmatic understanding of how strategy translates into execution.

He gravitates toward challenger brands and complex problems where positioning, narrative, and emerging technology intersect. Known for his ability to turn new tools and ideas into thoughtful brand experiences, Daniel focuses on building strategies that create clarity, momentum, and lasting connection between people and the brands they choose.

what we stand (and dance) for

  • We believe in working hard, communicating directly, and always being responsive to client needs. We also know the importance of remaining calm and maintaining a positive attitude.

  • In our experience, great work is the result of asking lots of questions, experimenting with intention, and staying open to happy accidents. From penicillin to potato chips, the magic of this process has proven itself again and again.

  • We pride ourselves on delivering value and being easy to work with. In a marketing world that often overcomplicates what should be simple, we focus on clarity and transparency—building right-sized solutions you can run independently, while remaining available when ongoing support makes sense.

  • We build brands with staying power and choose our collaborations carefully because we believe business is personal. We fit best with founder-led organizations and mission-driven brands. We only work on a limited number of engagements to maintain the high standards we’re known for.

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